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Permanent Cosmetics

Meet the Team

Valerie Weber, Senior PMU Artist, SMP Practitioner, Owner, SPCP Member, Guru Certified


CLICK HERE to Book an appointment with Valerie
(NOTE: Be sure to select Valerie Weber under “Service Provider”)

As the lead practitioner and owner of Dermagrafix it is my pleasure to lead and guide our talented team. I have been practicing permanent cosmetics for over seventeen years. After this many years, thousands of procedures, and three different locations later, I am happy to say that I absolutely love what I do. 

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I truly enjoy the company of my clients and the ability to help them achieve their cosmetic needs. Over the years I have developed and perfected my techniques and styles in which I have branded, trademarked, and offer training for.

I am proud to be able to offer the fascinating results of our 3D Nano Eyebrow and Bi-Fusion Eyebrow techniques which get rave reviews. I have trained and sustained close professional and personal relationships with some of the best artists in the world. I am fortunate to have learned so much from so many. My vision was to be highly focused on providing the most advanced and reliable techniques to even our most cultivated clients. Today, Dermagrafix is one of the most trusted names in the USA for permanent makeup, attracting clients from all over the country.

I am a lifetime member of the SPCP, SPCP Certified Trainer, Scalp Guru Certified, ISGOPP Member, Speaker and Expert Panelist

As a respected trainer of permanent cosmetics I feel compelled to give my students the absolute best educational experience collected from my many years in the industry. Students who train with me can rest assured that I will help them reach for their goals if they work hard. I mentor my students to help them along in their career. Our training center is second to none and fully equipped to handle any visiting trainer or student’s needs.

I am a mother of two boys, wife to a loving and supportive husband, and although I enjoy my work, I can’t wait to get in my pj’s when I get home. I enjoy the company of my family, my two dogs and my cat. I am always busy and have ten or more business projects going on at once! Drawing and painting, delightfully, takes me away in my free time.

Speaking Engagements:

  • America the Beautiful, PMU Conference – July 2018, Los Angeles

Ian Krueger, SMP Practitioner

CLICK HERE to Book an appointment with Ian
(NOTE: Be sure to select Ian Krueger under “Service Provider”)

From an early age I have been interested and fascinated by the the patterns that occur in art . My creative side cultivated my interests in learning to play an instrument, sketching, painting,and enrolling in art classes. 

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I was naturally attracted to activities in that field. I eagerly pursued that interest into college where I attended Moore College of Art and Design, in the nearby city of Philadelphia. At the time a career in special effects makeup, which was at the top of my list, or graphic design, was unlikely due to saturation and limited career opportunities. So I redirected my artistic outlet in building and constructing living spaces. I spent most of my adult career running my kitchen and bathroom remodeling company that I began in 2001, where I focused on designing and building for high end homes. I was also the behind the scenes master mind for the commercial build-out for the studio space at Dermagrafix.

I also am Valerie’s husband and have been naturally exposed to the permanent cosmetic industry and deeply invested in my wife’s interests in Dermagrafix. I became intrigued by the art of Scalp Micropigmentation and decided to join the Dermagrafix team in May 2017. I’ve trained at the prestigious Brandwood Clinic in the U.K. and Joe Taylor of Scalp Logic, who is one of the world’s most experienced SMP providers. I have also trained under my wife, Valerie, for a full bodied understanding of SMP and tricopigmentation. I have an eye for symmetry and am very detail oriented. I have a strong drive for excellence, client satisfaction, and the need to bond with my clients in order to fully understand their needs. I am invested in providing quality results for the clients of Dermagrafix.

I am a father and step-father to two amazing boys, and husband to a loving wife. I enjoy hitting the gym in my free time or spending time with my family. I love fall weather and a good cup of coffee.

Daisy Martinez, Junior Technician

Knowing the positive impact a confident appearance can have on one’s self esteem. I am proud to be a part of the Dermagrafix team. My role as the Technical Assistant is to ensure all OSHA compliance standards are met for staff safety. 

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  I ensure the studio is immaculate for our clients on a daily basis. Safety, along with compliance, is my utmost priority. I help to ensure each procedure area is equipped with the proper tools and equipment needed to carry out our artist’s precise procedures. I also assist in prepping clients for their procedures when needed. I enjoy helping clients with questions in regard to their upcoming or recently completed procedure. I act as a laision between the artist and client when needed. I am fluent in Spanish as well and have served as a client interpreter many times when needed. I absolutely love the permanent cosmetic industry and my vision is to grow with the Dermagrafix team. I would like to become a permanent cosmetic artist in the future.

During my free time I enjoy spending time with family at home in New Jersey, traveling, or diving into an enjoyable book.

Lex Hartzell, Junior Technician

While life has lead me in different directions, I have always had a passion for creative expression. Previously taking on a more traditional career path as a teacher, my creativity showed through my lesson plans, school activities, room décor, etc.

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  Always eager to learn something new, I left the educational field to pursue other endeavors from medical assistant to holistic skin care. Recognizing my enthusiasm for makeup at an early age helped eventually guide me to the wonderful world of Permanent Cosmetics. The ability to enhance one’s natural features through artistic vision is something I once admired and now have the opportunity to recreate for my amazing clients! Through extensive training, hands on practice, and an eye for design, I am able to bring happiness to others and that is the most rewarding part of this career. Not only am I certified in Permanent Cosmetics by the American Academy of Micropigmentation. I also have the pleasure of training and working under the guidance of Valerie Weber here at Dermagrafix. My goal is to grow with the business and eventually expand my training and services to scar camouflage and areola tattooing.

Aside from permanent makeup, I enjoy taking my creativity outside the studio and channeling it towards home DIY projects such as painting, building and gardening.

Lorri Klinger, Training and Marketing Director

With my knowledge and experience in business relationships, management, and support, I am able to ensure each student and visiting trainer has a smooth visit and a wonderful overall experience. My initial interest in joining Dermagrafix’s was to be a part of an amazing team of individuals,who have a stellar reputation as a renowned national leader in the Permanent Cosmetics Industry. 

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The impact of the artistry which contributes to the enhancement and positive changes in the lives of clients who visit the studio each day invigorates my enthusiasm and creativity. Being involved in the daily operations at the studio allows me to coordinate classes, trainer’s schedules, and screen models for upcoming classes with a very robust understanding of the essentials needed for a successful execution. Furthermore, Valerie’s passion is a reflective extension of the studio’s purpose to provide the highest level of care, skill, and expertise to every client, trainer, and student that I interact with.

I have been a ten year resident of Doylestown with my husband, and I’m a proud mother to two adult sons. In recent years, I have decided to dedicate myself to a healthy lifestyle of mind, body, and soul. Weekends are spent exploring Bucks County, visiting museums in Philadelphia, and refurbishing old furniture. Travel, Interior Decorating, and Wine Tasting are just a few of my many interests.

Dermagrafix Permanent Cosmetic Studio